Sammy has transformed both the musical landscape and the South Asian community with a storied career spanning over two decades. In 1996, he laid the foundation for Rukus Avenue, as an independent record label and platform for an emerging scene of South Asian musicians in North America. This seminal company was at the forefront of a community-driven movement to establish a new identity for South-Asian Americans, that were charged with the task of reconciling traditional cultural values with American ones.
Throughout his career, Chand and his music have built a formidable bond with the film and television community. His notable placements include CBS News, PBS, The Oprah Winfrey Show, America’s Most Wanted, Leela, So You Think You Can Dance?, Anthony Bourdain’s No Reservations and the Weather Channel’s Storm Riders. In 2008, he partnered with the Indian Film Festival of Los Angeles to bring a live musical component to the festival that would properly articulate the intimate relationship between music and film in Indian Cinema. The IFFLA Rhythm Village and IFFLA Rhythm Village Unplugged under his direction, have become highly popular additions to the annual festival.
View Sammy Chand’s Discography Here
Early releases such as Passage to India (Various, 2001) and The Movement (Karmacy, 2005), helped to cement Chand’s status as dynamic music producer and cultural ambassador. His solo debut, Tale of a Crown (2010) further demonstrates his ability to pair original musical elements found in South Asian music with a variety of other genres – a Chand signature.
Today, Chand is the Music Supervisor for the feature film Sold, and is working alongside John McDowell on the score of the film. He is currently working on several new releases, including a string of collaborations with some very well known artists around the world. He is also working on material with Rahat Fateh Ali Khan. Stay tuned.